Syntex was the first corporation to invent the "workplace as campus." Before California high-tech parks, the most a corporation ever did for an employee was maybe supply a house, maybe a car, maybe a doctor, and maybe a place to buy groceries. Beginning in the 1970s, corporations began supplying showers for people who jogged during lunch hour and sculptures lo soothe the working soul - proactive humanism - the first full-scale integration of the corporate realm into the private. In the 1980s, corporate integration punctured the next realm of corporate life invasion at "campuses" like Microsoft and Apple - with the next level of intrusion being that the borderline between work and life blurred to the point of unrecognizability.
Give us your entire life or we won't allow you to work on cool projects.
In the 1990s, corporations don't even hire people anymore. People become their own corporations. It was inevitable.
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Syntex was the first corporation to invent the "workplace as campus."
Before California high-tech parks, the most a corporation ever did for
an employee was maybe supply a house, maybe a car, maybe a doctor, and
maybe a place to buy groceries. Beginning in the 1970s, corporations
began supplying showers for people who jogged during lunch hour and
sculptures lo soothe the working soul - proactive humanism - the first
full-scale integration of the corporate realm into the private. In the
1980s, corporate integration punctured the next realm of corporate
life invasion at "campuses" like Microsoft and Apple - with the next
level of intrusion being that the borderline between work and life
blurred to the point of unrecognizability.
Give us your entire life or we won't allow you to work on cool
projects.
In the 1990s, corporations don't even hire people anymore. People
become their own corporations. It was inevitable.